Terms of Use
Website Terms of Use
These Terms of Use govern the public website. Auction registration, bidding, payment, seller services and individual transactions are also governed by separate sale-specific agreements.
What you should know
- Website access and acceptable use
- Accounts and submitted content
- Auction-specific terms take priority
- Intellectual property and external services
Direct answer
By accessing SterlingMachineryAuctions.com, users agree to these website Terms of Use. If a catalog, bidder agreement, seller agreement, invoice, announcement or other transaction document conflicts with this general website page, the more specific authorized document controls that transaction.
Last updated: July 14, 2026
Acceptance and changes
These Terms of Use form an agreement between the user and Sterling Machinery Auctions LLC regarding access to SterlingMachineryAuctions.com. If you do not agree, do not use the website.
Sterling may update these terms, website content, features or availability. Continued use after posted changes constitutes acceptance to the extent permitted by law. Material auction changes are handled through the applicable catalog, platform, announcement or written transaction process.
Accounts and eligibility
- Users must provide accurate, current information and keep account credentials confidential.
- The person creating an account represents that they are legally able to agree and, when acting for an organization, authorized to bind it.
- Users are responsible for activity through their credentials and must report suspected compromise promptly.
- Sterling or a bidding platform may require identity, payment, deposit, bank or other verification and may approve, limit, suspend or deny access consistent with applicable terms.
- Auction participation may be restricted by age, location, export law, sanctions, facility rules or other legal and business requirements.
Auction and transaction documents control
Website descriptions, educational pages and marketing do not replace the sale-specific catalog, bidder agreement, terms and conditions, announcements, invoice, purchase agreement, consignment agreement, seller contract or other signed document.
Bids may be binding. Used equipment is commonly offered as is, where is. Buyer’s premium, taxes, deposits, payment, inspection, risk, removal, default and dispute rules vary. Review every applicable document before bidding or signing.
Acceptable use
- Do not access the site unlawfully, impersonate another person, misuse accounts or submit false registration or transaction information.
- Do not interfere with security, testing, bidding, platform operation, rate limits, access controls or other users.
- Do not upload malware, scrape the site at harmful scale, reverse engineer protected systems or use content to create a misleading competing catalog.
- Do not copy or use photos, videos, descriptions, logos or data except as authorized by law or written permission.
- Do not use the website to commit fraud, manipulate bidding, evade sanctions/export rules or violate third-party rights.
Submitted content and communications
Users retain rights they lawfully hold in submitted photos, videos, documents and messages. By submitting content for an inquiry, evaluation, listing or transaction, the user grants Sterling permission to use, reproduce, adapt and display it as reasonably needed to provide, market and administer the requested service, subject to confidentiality obligations in an applicable agreement.
The user represents that submitted content is accurate to the best of their knowledge, that they have authority to provide it and that it does not unlawfully disclose customer data, trade secrets, personal information or third-party property.
Disclaimers and limitation of liability
The public website and general information are provided on an “as available” basis. To the maximum extent permitted by law, Sterling disclaims implied warranties regarding website availability, accuracy, merchantability, fitness for a particular purpose and noninfringement, except for express obligations in a specific written agreement.
Machine information can contain errors, omissions or data applying to another configuration. Users must independently verify auction lots, applications, safety, value, shipping, tax and legal requirements.
To the maximum extent permitted by law, Sterling is not liable for indirect, incidental, special, consequential, exemplary or punitive damages arising from public website use, lost access, third-party services or reliance on general content. Transaction-specific liability, remedies and limitations are governed by the controlling sale documents.
Intellectual property, external links and governing law
The website design, text, original photos, videos, logos, trademarks, software and compilations are owned by Sterling or licensed providers and protected by applicable law. No rights are granted except limited personal or internal business use of the website for its intended purpose.
Links to bidding platforms, SterlingMachinery.com, MachineryTube.com, MachineryGenius.com, carriers, riggers and other third parties are provided for convenience. Those services have separate terms and practices, and a link is not a warranty.
Unless a more specific agreement controls or applicable law requires otherwise, these website terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Invalid provisions are limited or severed while the remainder continues.
Contact
Questions about these Terms of Use may be sent through the Contact Us page, by calling 626-444-0311, or by writing to Sterling Machinery Auctions LLC, 9310 Garvey Avenue, South El Monte, CA 91733.
Related auction resources
Use these pages to continue without starting over.
Frequently asked questions
Do these terms govern my winning bid?
They govern the general website. The bidder agreement, auction-specific terms, announcements and invoice contain the controlling transaction rules.
Can website information contain errors?
Yes. Users must verify material facts. Sterling may correct descriptions, photos, dates, links or typographical errors through appropriate updates.
May I copy auction photos and descriptions?
Not beyond authorized personal or internal use, fair use or written permission. Third-party content may have separate rights.
What happens if my account is compromised?
Notify Sterling and the bidding platform promptly, change credentials and contact your bank if financial information may be affected.
Which entity provides a particular service?
The responsible Sterling or partner entity is identified in the applicable agreement, catalog, invoice or purchase documents.
Questions about this page or an auction?
The catalog and sale-specific documents control each transaction. Contact Sterling Machinery Auctions LLC before bidding or sending funds if anything is unclear.
